For years, casinos in the United States have been struggling with falling revenues and increased competition from gaming hot-spots like Macau. However, the internet seems to be breathing new life into the industry with the introduction of online gaming.
Although a somewhat crude form of online gaming has been available since the 1970s, it is only recently that the platform has become a real game changer for land-based casinos. Some like Maryland Live! Casino decided to use the internet to woo clients before their facility was opened. They teamed up with Aristocrat to create myliveonlinecasino.com a platform that allows gamers to play for free.
By the time Maryland Live! opened its doors to the public its online platform had already brought in tones of clients who were ready to play with real money.
Moreover, the casino found that these particular clients spent more and frequented the establishment more often than its regular patrons.
Yet another beneficiary of social gaming was International Game Technology through their DoubleDown Casino that offers free casino games. As a matter of fact, it 2014 when the company registered a dismal performance the online casino managed to put a smile on shareholders’ faces by registering a 20% growth in revenues.
Moreover, their competitor Bally Technologies launched their iGaming Platform that they hailed as being able to deliver everything from table games to sports betting and wager-based poker. It would seem that the company wasn’t just marketing itself; the platform actually took the Best Internet Services position in the Hospitality Operations Technology Awards (2012 Edition).
One cannot speak of online casinos without mentioning wsop.com (World Series of Poker) a brainchild of Caesars Interactive Entertainment, Inc. It is a site that is designed to cater for the professional Poker player and the newbie and is accessible in the United Kingdom as well as in New Jersey, Delaware and Nevada.
There is also the zany and impressive VeraJohn online casino, who may be one of the newer kids on the block but they’re certainly one of the most revered. They have sites in practically every language and in nearly every country, giving them one of the furthest reaches of any online casino.
Finally, San Francisco based Zynga joined its counterparts on the internet with the introduction of Zynga Poker an interactive Texas Hold ‘Em Poker platform that features lucrative tournaments. Furthermore, on this online platform one can try their luck at the video slots including the Wizard of Oz Slots.
With game developers pumping new games into the industry every other day, one can only hope that main-stream casinos will buy into online gaming and hopefully see their tides turn. Who knows, they might just hit the jackpot.