Casinos and gambling seem to have lost the sparkling appeal they once had. While some old regulars still visit the casinos, they appear to have lost the attention of one of the greatest generations; the Millennials. Now, a study in Atlantic City believes they have found a way in which they can encourage more Millennials to come and play, and also, to keep coming back too.
The study took place at Stockton University’s Levinson Institute of Gaming and was backed by four major casinos (Tropicana, Harrah’s, the Borgata and Resorts). By supporting the study, the casinos provided all of the funding necessary to find out the answer to one simple question: What do Millennials like and dislike about casinos?
The results of the study showed a number of interesting findings. Firstly, it showed that most of the Millennials who took part in the study were interested in non-gaming activities, such as going out for dinner with friends, going clubbing or going to see a film at the cinema. However, it showed that there was a portion of Millennials who did enjoy going to casinos. The problem was what was available to them in the casinos.
A portion of the subjects liked table games, as they require a lot of skill and so they make for an exciting game- yet a lot of the Millennials don’t possess the skills needed and so the games are no longer enjoyable. The remainder of the subjects who enjoyed casinos liked the video slot games- however, the ones that were made available to them in the casinos, such as the slot machines, were outdated and boring.
In addition to this, Millennials also seem to crave social interaction, something that is not so widely available at the casino as it is in a restaurant, pub or nightclub.
In reaction to this study, slot machine manufacturers are working on creating some slot machines designed like more up to date video games in the hopes that it will entice Millennials to the casino and encourage them to stay and play. However, by the time they’re done with the development stage, it could be too late to work with the Millennials; instead, it could be a chance to focus on Generation Z.